Importance of Web Portals
There are different kinds of web portals. There are web portals that allow people to peek into the products or services of a business. There are web portals that provide general and more often useful information for the public. We will be talking about web portals of the second kind in this article. So, what are web portals anyway?
Web portals, especially the general kind, are websites that allow the posting of any information, which may include but not limited to news, information, pricing guide, product reviews, travel guides, and even beauty information. General type of web portals provides the public a myriad of information. Whatever kind of portal you have, the main idea is the same: a place to get a lot of information.
A portal is basically an internet platform. It is a place where information about a certain topic is being collected. It may also allow user-contributed information or an ability to post information about something that is being sold or offered as a service to the public. Let’s say, a portal is the marketplace of ideas that one can find online.
One of the portals you can find on the internet is a place where you can earn extra income. One can also find a portal for job hirings. One of the portals one can find on the internet is where you can post advertisements of any kind. The list will go on and on.
If there are portals, what is the need for search engines? That is a good question. Search engines are ways tor the public to search for things on the Internet. Once you have narrowed down your search, you would probably be using a portal to get a piece of specific information or to post an information to the public. Portals are platforms that allow user-curated and relevant content which is the starting point for most people that are using the internet.
A good portal is a combination of certain aspects of technology rolled into one. A good portal needs to integrate data and be able to present it in a way that people can easily find or navigate.
The portal should have chat services, which is either video or text. The chat touchpoint is the most common way of interacting with the portal community to get more information or to seek help for anything that can be found on the portal site that is hosted on the internet.
Personalization is one aspect of a good portal. This means the things that you can do in a portal is determined by the assigned role. This way, there would be access to certain areas and the ability to personalize the experience of using the site or in this case the portal.
Many portals play an important role not just in customer engagement, but also for people who want to engage with businesses and also to look for jobs. In today’s technological world, the portal allows for a multi-faceted touchpoint that improves the user experience and boosts the capabilities of information and context delivery for the public and the internet in general.